Marketing is a discipline that gives an opportunity to examine how the intricacies of design, promotion, and branding influence on the selling growth of goods. Consumers make purchases based on how products and services are packaged. The ability to influence the decision and buying habits is a useful skill, even outside of a conventional marketing role.


Marketing Course lasts for 2 years for getting a Bachelor’s degree.




Russian and Ukrainian universities start their academic year on the 1st of September and finish in the middle of June (depends on the university). The year is divided into 2 semesters:

  • The 1st semester lasts from September,1 to the last week of January.
  • The 2nd semester lasts from the first week of February to the middle of June.


There are 5 working days (Monday-Friday) and 2 weekends (Saturday, Sunday) at universities.

Classes usually start at 8/9:00 and finish at 16:00.


During their studies, students have:


— practical lessons (seminars);

— unit tests;

— colloquiums;

— project work;

— final tests.


In the end of each semester students have to pass an examination session. If the students pass it successfully, they go on a winter/summer vacation. In case they fail the exams, students have to prepare and pass the failed exam once more.

The winter vacation usually lasts from January to February, and the summer vacation – from the mid of June to the end of August. While being on holidays, students can travel all over Russia/Ukraine, CIS countries and European countries as well!


Students learn the next subjects during the course:

  • Fundamentals of Management
  • Accounting for Marketing Managers
  • Consumer Behavior
  • Marketing Research
  • Advertising and Sales Promotion
  • Business Marketing
  • Strategic Brand Management


 Jobs for PGs in Marketing:

  • Content marketing manager
  • Digital brand manager
  • eCommerce marketing director
  • Senior brand manager
  • Public Relations manager
  • Market research executive
  • Account manager
  • Advertising director
  • Art director